A Guide to Logo Colors

Branding is very important to a business. It helps you catch your target customers’ attention and inform them about your business. There are many types of brands our there, some iconic, some unforgettable, and others are ordinary. How can your logo stand out? If you want to make your logo attractive and enticing, what colors should you use?

The psychology of colors is important to know. When people see specific colors, they begin to feel and think something. Our thoughts, emotions, and feelings are affected by the colors that we see, unknowingly. Our thinkings are affected by colors. Each color speaks to us differently. The philosophy of your brand is communicated when you use certain colors in your logo.

Questions about your business should be asked before creating your logo. Is your target market male or female? Are you going for the trendy or the classy? Is your target market a certain age group? Are you serving high-end customers or middle-class ones? If you answer these questions, it can help your business create a logo that speaks to your audience. This can help give you a solid brand.

You get different emotions when you see different colors. If you enter a room colored blue, it would evoke feelings different from entering a room colored yellow. Each color will have a different thing to say to use. Here are the different colors to use in your logo and how it makes us feel and think.

Here are the two categories of color – warm and cool. Let us consider the warm colors first.

If you use red, then you are attracting male audiences. It is associated with fire and passion. it can grab anyone’s attention because it speaks of urgency. It gets people pumped up because it increases heart rate.

If you want a friendly, playful color, then use orange. It shows overall energy. It has a great effect on children.

Yellow evokes the feelings of joy, happiness, warmth, and cheerfulness to your logo. if you don’t want to get distracted with the color yellow, then mix it with other colors for balance.

Let us now look at the opposite, the cool colors.

The most popular logo color is blue. Tranquility, peace and maturity are conveyed in the color blue. Adding blue to your logo helps to make it a trustworthy one.

If your business has something to do with the outdoors, then using the color green for your logo is ideal. The color is about newness, whether in health or in wealth. If you see the color green, you gain peace in your heart and a desire to promote growth in our lives.

If you want a luxurious logo, the go for purple. It can be mysterious but it is grand and distinguished.

Male audiences will be attracted to the logo with brown colors for its earthy and tough-guy persona.

Black and white is in their own category. Combined with other colors, they are very powerful.

If you want to learn more about logo colors, visit this website and read more about it now.

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