Marketing to the Millennials
A significant portion of the population is comprised of millennials. Another considerable portion is then made up of the Generation Z members. When you put those two groups together; you find that they make up about half the overall population in the country. As a business entity, more so the marketing department, this number is one you cannot afford to ignore.
That combination of youth in the overall population shares some special characteristics; they are conversant with and dependent on technology, motivated by meaning, prioritize career flexibility, and are more willing to try out entrepreneurship. Here is a guide to help you market to Gen Z and the millennials.
These groups are interested in great experiences. The previous generation were more into the functionality of a product or service. You therefore need to emphasize more about the experience when marketing, and how your products and services deliver the best experience. You therefore need to show them what impact your products and services bring to their lifestyle.
There is a need to remain committed to online marketing. One distinguishing characteristic of those groups is their lives have been filled with the internet and smart devices. They are constantly online. If you need to reach them; your efforts need to be more focused on online channels. Social media platforms will replace all your print and traditional media options.
You also need to explain your brand to them. Their need for meaning does not allow them to buy a product just because it works. They first look at the vision and mission of the brand that presented the product to them. You, therefore, need to develop your brand with such concerns well defined, and in line with what the youth value. They normally show concern for things like global warming and climate change. If you are a business that sells eco-friendly products, you will find them more interested in those products.
You need to then think along the lines of gamification marketing. The marketing option is one that relies on gaming techniques like ranking lists, competition, and scoring systems. You can see this when you are presenting fitness gadgets. You can initiate competitions all over the country in which customers attempt to outrun each other. They will use the connected devices to collect and share their data, which allow hem to fall in love with the products. The result of such a competition is increased attention on the products, and the willingness of the population to buy them.
There are a lot of challenges when it comes to marketing to Gen Z and millennials. They have the most diverse and dynamic tastes and preferences. But when you apply the tips shared on this guide, your chances of capturing a sizable share of that population increases.
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